Good is the enemy of great.

After helping successfully scale and grow dispensaries and cannabis brands across the country, Matthew Janz has focused his years of performance focused cannabis marketing onto his new agency, The Better Brand Collective.

With experience as an American Marketing Association panelist and as a published writer in the cannabis editorial sphere, Janz focuses on consumer psychographics and mindsets, building brand relevance, connective storytelling, and innovative omnichannel strategies that circumvent the limitations of the cannabis industry.

Janz has been featured in the Boston Globe, AdWeek, Leafly, the New York Post, Medium, The Ethel by AARP, Cannabis Dispensary Magazine, Marijuana Business Magazine, Cannabis Business Times, and was recently named 40 Under 40 by Marijuana Venture Magazine in May of 2020. Janz believes in acting as a servant leader, collaborating as a thought partner, and in building teams centered on trust and openness.