A voice for the industry.
Huffpost: Cannabis Insiders Debate Smoking With Biden Or Trump
Turns out, people in the bud business aren’t fired up about getting stoned with either guy ― but their reasons aren’t just political. “I’m not touching this question with a 420-foot pole,” Matthew Janz, director of marketing for The Source, a Nevada-based chain of dispensaries, told HuffPost. “I’d rather smoke with my Mom ― who’s never smoked.”
Muse by Clio: 2 Minutes With … Matthew Janz, Director of Marketing at The Source
“Part of our strategy was to utilize gamification to pique guest interests and keep them engaged all month long. We want to build legitimate relationships with our guests and creating engaging opportunities helps connect us more deeply.”
AdWeek: Top 10 Cannabis Marketing Campaigns of 2023
Perhaps no group has suffered more than workers in and around The Strip, who have been dealing for months with traffic snarls, road closures and other headaches caused by the massive construction projects for the global-scale event. Couldn’t those folks use a little decompression? The Source dispensary speaks directly to the aggrieved by offering a 15% discount on its cannabis products, launching a tongue-in-cheek campaign that borrows from a familiar ad trope.
Retail Brew: How Green Wednesday became the Black Friday of cannabis
“Green Wednesday has been the sole contender for 4/20,” Matthew Janz, director of marketing at The Source, a chain of recreational and medical dispensaries in Nevada, told Retail Brew via email. “There have been years when our Green Wednesday beat 4/20—it seems to be a neck-and-neck race between the two.”
AdWeek: Vegas Dispensary Sets Up 'Relief Fund' for Locals Stressed by F1 Race
The Source, a five-store Nevada chain, wanted to acknowledge residents’ pain during the final leg of the process and race weekend itself, offering discounted weed as an anxiety buster. “Cannabis is great for stress management, so that’s a way that we can assist people right now,” Janz said. “And we hope the campaign can bring a smile to their faces.”
Conscious Consumerism is the Next Move for Cannabis
“The entire prelegal movement created the market that legal orgs are able to take advantage of,” he says. “It's amazing that we’ve seen cannabis move from illegal to essential in just a decade. That doesn't mean the wrongs for the War on Drugs have been made right. A lot of people who have now gotten into the industry weren't part of that.”
How the Pandemic Unleashed Demand for Cannabis
“Cannabis,” Janz concluded, “was our knight in shiny green armor. Cannabis is known to help elevate your mood, reduce anxiety, and improve overall quality of life - the perfect combination to help manage the difficulties of the pandemic. It’s no surprise that people purchased more cannabis during one of the most challenging times of their lives; in a time of dubiety, cannabis helped calm your mind - in a time filled with worry, cannabis helped put you at ease – and in a time of stress, cannabis helped you de-stress, wind down, and take a much-needed breather.”
Hyperlocal Cannabis Marketing - Hash it Out with Matt Janz of The Source+
On this episode of Hash it Out recorded on 02/04/2021, RJ Balde talked to Matt Janz, Director of THC Marketing at the cannabis dispensary company The Source+. RJ and Matt talk about the unique challenges in cannabis marketing and renewed hopes for federal cannabis reform. They also discuss the importance of being hyperlocal in a community based environment, staying human while working in a remote team, and much more.
Marijuana Venture: Living the Dream
“Our entire organization from the top down worked in harmonious synchronicity to open our Reno store, located at 5270 Longley Lane, Suite 103, in record time. After our license was fully approved for execution, the team expeditiously mobilized to get our store set up, shelves stocked and ready to serve our new neighbors in Reno, all in a matter of weeks.”
The Source & Opportunity Village team up to give back
LAS VEGAS (KSNV) — The Source and Opportunity Village are teaming up to give back. Matt Janz from The Source and Joseph from Opportunity Village joined us to talk about how you can get involved.
States Enter the Billion Dollar Cannabis Club For 2020
“We’ve seen our industry grow from illegal to essential. Nevada not only saw an increase in overall cannabis sales in 2020 but maintained much-needed jobs for thousands of people across a state almost entirely reliant on hospitality and tourism.”
AdWeek: How Cannabis Brands Are Preparing for a Christmas Green Rush
Cannabis makes a great gift because ”it can provide relief, the end to a stressful day or a medically effective alliterative,” said Matt Janz, director of THC marketing for The Source in Nevada, who noted an uptick in consumers buying cannabis for people on their holiday lists.
AdWeek: Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records
“The rest of the world can have Black Friday—Green Wednesday is our cannabis-infused holiday.”
Leafly: Cannabis’ Black Friday is called Green Wednesday: It’s already lit
“Green Wednesday is the perfect opportunity to prepare for food fights with in-laws, all-day baking affairs, and defeating the indomitable itis.”
Green Wednesday: Las Vegas marijuana dispensaries expect increased business ahead of Thanksgiving
The greater retail world braces for Black Friday while we brace for the gracious glory of Green Wednesday,” said Matthew Janz, director of marketing for The+Source, which has two Las Vegas dispensaries.
The+Source teams up with Ink Ribbon Foundation
The+Source and the Ink Ribbon Foundation have joined forces to raise money for Breast Cancer Awareness Month.
Living the Dream: Matthew Janz
The+Source has always been a tight-knit family. While the pandemic has been challenging in a number of ways, having a supportive and agile team has made a world of difference in getting through the toughest moments. During the beginning of the pandemic, Nevada shut down completely and moved dispensaries to delivery-only.
Authority Magazine (Medium): Five Things You Need To Know To Successfully Manage a Remote Team
Work life balance: My team is one of the hardest working groups of individuals I’ve ever worked with, and I’d bet top dollar on their ability to perform above industry standards across the board. The danger in being a workaholic and working from home is that it’s easy to work from dawn until the early hours of the following morning. Losing that structure of an office can lead to an aggressive work schedule that can lead to a more unbalanced schedule.
Marijuana Business Magazine: Question of the Month
Over the past few years, we’ve seen a substantial increase in consumers opting to give cannabis as a gift. This year, we will be speaking to that consumer mindset and offering products like gourmet macaroons delectable edible chocolates and terpene-rich flower that make great gifts.
Living the Dream - Matthew Janz
While times have certainly been challenging, there are a number of inadvertent positives to be grateful for. These unprecedented times are conducive to innovation, efficiency maximization and consumer connection, and in generating opportunities to help our community. The cannabis industry is in a constant state of flux; we’ve grown accustomed to ever-changing regulations, newfound marketing hurdles and supply chain intricacies. Navigating the grievous waters of this pandemic has been no different.
40 Under 40 - Marijuana Venture Magazine
After four “very fulfilling” years working in legal cannabis and nearly a decade removed from an “uninvited and unwelcome” visit from the police at an earlier, uh, pre-legal venture, Matt Janz is having a “geek-out moment” after being hired by The+Source, a job he says he used to daydream about.
The Ethel (AARP): Everything You Ever Wanted to Know About CBD Oil
“But the general consensus is that the whole plant CBD will have a stronger effect than the single molecule,” Janz says. “I’d try the broad or full before the isolate.” Broad-spectrum CBD is a mix between full spectrum and isolate. It contains other compounds, but the THC is removed.
Cannabis Dispensary Magazine: Marketing New Cannabis Products: Q&A with Matt Janz, Director of THC Marketing for The+Source
When Matt Janz accepted a job as marketing director for The+Source, a vertically integrated cannabis company with retail locations in Las Vegas and Henderson, Nev., he could not have been happier. “It sounds cheesy, but they were always my dream dispensary,” he tells Cannabis Dispensary. “They always had very consistent branding, they had strong messaging, very consistent voice and tone as well. Definitely a brand I wanted to be associated with, from a marketing perspective.”
Dispensaries see increase in CBD sales in Las Vegas
“We saw consumers start stockpiling groceries, and that definitely translated over to cannabis as well,” says Matthew Janz, The Source Dispensary. Janz says many of the products flying off the shelves are being sold due to the COVID-19 crisis.
mg Retailer: The+Source Hosts Blood Drive in Wake of National Shortage
Approximately 75 people donated blood at either of The+Source’s location on Monday, Feb. 24. Vitalant, previously known as United Blood Services, was on-site at both locations to facilitate the donation process. All customers who participated in the blood drive received a complimentary Green and Gold pre-roll in a strain aptly titled “Blood Drive,” with minimum $20 purchase.
The New York Post: Don’t pass that dutch: How potheads are rethinking marijuana etiquette amid coronavirus
Nevertheless, Janz adds, sales of marijuana in the so-called flower form have risen at the Source, perhaps from those confronted with endless idle hours in self-isolation. Janz and Vitale think of measures like these as their very own ways of social distancing in the middle of the public health emergency — without having to put aside their chill lifestyles.
This Week in Cannabis - Benzinga
The+Source, a dispensary with two locations in Las Vegas, partnered with Vitalant to host its first blood drive in the wake of the national blood shortage and in honor of American Heart Month. Approximately 25 people donated blood at either of The+Source’s location on Feb. 24.
Local dispensaries prepare for 'Green Wednesday' ahead of Black Friday
“We’ve seen an uptick in business already, we’ve definitely had a lot more volume the past couple of days," Janz said. "Tomorrow, actually, believe it or not, is a day that rivals 4/20 for our industry.”
Learn how to cook with cannabis at Henderson class
The+Source has announced the expansion of its monthly "Higher Education" community seminars to Henderson, which will take place at the Henderson Multigenerational Center, located at 250 S. Green Valley Pkwy, Room 4. The dispensary's educational seminars in Henderson will take place from 7-8 p.m. on Nov. 13 and Dec. 11.
Out of the Darkness, Into the Lounge
“Currently no casino properties allow cannabis consumption inside their rooms or on their property,” Matt Janz, director of marketing for The+Source, said in an email to Marijuana Venture. “This puts tourists in a precarious situation — they don’t have a safe place to consume the legal marijuana products they’ve purchased.”
The Boston Globe: Las Vegas goes to pot
“I think Las Vegas is often viewed from that lens of glitz and glamour,” said Matt Janz, marketing director of The Source. “There’s an alternative to that neon-lit madness. We provide that for tourists. We’re creating an atmosphere that’s very warm and engaging. A lot of what we do is around wellness.”
Mike Tyson’s Marijuana Passion Reaches New Highs, Aims to Be the ‘Face of Cannabis’ in Las Vegas
“The Tyson Ranch brand is wellness-minded and puts out high-quality products. Their products are pesticide-free, and it’s a fun line of products. We’re always listening to our customers, and our customers know the Tyson name and what Mike Tyson has meant to Las Vegas, whether it’s boxing or ‘The Hangover’ franchise.”
Elevate Magazine Editorials and Features:
https://elevatenv.com/digital-issue
November 2020 (pg. 21)
February 2020 (pg. 21)
https://elevatenv.com/post/love-peace-music
https://elevatenv.com/post/a-strain-high-above-the-rest
https://elevatenv.com/post/spreading-the-cannalove
https://elevatenv.com/post/independence-day
https://elevatenv.com/post/the-taste-of-terpenes-
https://elevatenv.com/post/dispensary-spotlight-oasis-dispensary
Older Press:
https://www.ktnv.com/news/national-ptsd-awareness-day
Apothecarium Leafly Showcase: https://www.youtube.com/watch?v=zTLvyM58X04
https://vegasinc.lasvegassun.com/business/people/2019/jul/15/people-on-the-move-july-15-2019/
https://getnugg.com/blog/oasis-las-vegas/